BriefRate field guide / Design pricing
Freelance design pricing calculator
A design project should be priced around a defined outcome and deliverable set. Count the concepts, formats, sizes, feedback rounds, and production requirements before calculating the fee.
Define the design deliverables
List the exact outputs: identity concepts, logo variations, page designs, campaign assets, illustrations, presentation slides, or production files. Include quantities and final formats instead of writing only “design support.”
Estimate exploration and production
Separate research and concept development from refinement, adaptation, production, meetings, and handoff. A project with one final mark may still require substantial exploration before that mark is chosen.
Price revisions explicitly
State how many consolidated revision rounds are included, who consolidates feedback, and what counts as a new direction. Unlimited revisions turn a bounded design project into open-ended availability.
Calculate the fee
State usage and handoff
Name the supplied file formats, ownership or licence terms, third-party font and asset obligations, archive period, and any implementation work. Pricing should match what is actually being created and transferred.
Make it repeatable
Put the price and the boundaries in one place.
BriefRate turns the estimate into a clear, copyable scope summary. It is a private offline tool, available once for US$9.
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